The Big Break
CAMPAIGN, ILLUSTRATION, PRINT, DIGITAL
2020
Time for our big break.
Brief
The Big Issue magazine had an opportunity to re-engage their smallest cohort of readers (under 25s) and re-position itself from charity donation to an aspirational quality publication.
Solution
An event activation at University over students lunch break, where the target demographic can meet authors and journalists in writers workshops.
By providing meaningful content for students that assists them in their career aspirations, the campaign aims to improve brand awareness and perception for The Big Issue.
Combining an irreverent tone of voice that rings true with the brands style, alongside a campaign visual language inspired by reputable broadsheet newspapers, the intended result is academic, witty and relatable for the target audience.
Student work 2020 / Shillington College
Concept campaign for The Big Issue
Brief
The Big Issue magazine had an opportunity to re-engage their smallest cohort of readers (under 25s) and re-position itself from charity donation to an aspirational quality publication.Solution
An event activation at University over students lunch break, where the target demographic can meet authors and journalists in writers workshops.By providing meaningful content for students that assists them in their career aspirations, the campaign aims to improve brand awareness and perception for The Big Issue.
Combining an irreverent tone of voice that rings true with the brands style, alongside a campaign visual language inspired by reputable broadsheet newspapers, the intended result is academic, witty and relatable for the target audience.
Student work 2020 / Shillington College
Concept campaign for The Big Issue