The other side of the story

Brief 

    An identity was required for a public TV streaming service, that could compete with players like Netflix and Stan whilst also reflecting their goal of bringing diversity to the mainstream.

Solution   

    Empathising that the demographic enjoy sharing recommendations with their friends, the brand identity needed to look trustworthy and humble, whilst neutral and flexible enough to provide a foundation that wouldn’t overshine the stories and video on the site.
     I mapped user flows and generated a responsive landing page for a returning user as well as Instagram story frames and a poster series.
    Repetition in the image treatment and graphic elements across the digital collateral allows for animation and video elements to come forward.



Student work / Shillington College
Concept website