Street-wear (at the intersection of arts, fashion, music, sport)

Brief 

    Develop an identity for a mobile app that alerts users of the latest street-wear drops, first.

Solution 

    Authenticity and exclusivity are the two main drivers of the appeal of street-wear to the demographic.
    The contrast between what is authentic (relatable, casual) and exclusive (formal, contemporary) formed the basis of the visual language for 1st(Street), from colour, juxtaposing typefaces and tone of voice.




Student work / Shillington College
Concept mobile app